He says that Instagram needs to only just pay creators out of their existing yearly profits of 24 billion.
Hank, an industry expert, knows that Instagram has a billion users. And Hank, someone who graduated 1st grade, knows that $24b / 1b is $24 per user.
OP, for reference: https://www.tiktok.com/t/ZTdpws5Ub/?k=1